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Things that make me stabby:
Why is it that the Mobile Marketing Association has a super crappy mobile web experience (redirects to desktop site two clicks in) and Mobile Marketer Daily sends emails that do not display properly on my mobile device?
Seriously, here’s what I got two clicks in when I tried to “Learn more”.
And here, Mobile Marketer is happy to offer me the chance to download their native iPhone app, but if I’m visiting their site via my mobile browser (you know, like if I clicked one of the links in the desktop formatted email I received), I guess I’m shit outta luck.
Why such a crappy experience from places claiming to be experts or sources of expert knowledge? I’ll tell you why. It seems today that a lot of people (marketers/experts) are more concerned with sounding smart, writing really smart blog posts/articles, generating ad revenue or conference revenue, feeling like social media celebrities, and pimping their speaking gigs, that they are perfectly fine with ignoring shitty user experience.
If you claim to be a “premier global trade association” or a “news leader in mobile marketing and media”, don’t you think you should practice what you preach? Hell, if you claim to be an expert in anything, you better damn well be able to walk the walk, right? Some of the first things my prospective clients want to see are examples of my work. Anyone can talk a good game, but the proof is in what they deliver. And truth be told, bad UX just pisses me off.
Seriously, walk the walk, “experts”.
Because you’re fucking killing me.
I love Twitter. I really do. But if you tweet on the regular, you cannot escape the gigantic amount of bullshit floating around the twitter-webs. There are many kinds. Luckily, I have found a number of tweeps that are pretty down-to-Earth, no bullshit kind of people. I like them. A lot.
So why are some people so bullshitty? They are afraid of losing friends, losing potential business, losing *GASP* followers. Every single social media expert on the planet has warned them about “damaging their personal brand”. So, they are told to keep it nice, and polite, and well, kind of boring. I’m guilty of it too. I routinely ignore things that I might otherwise respond to because I hesitate for a second and think, “Is that going to be hurtful? Will they read too much into it? Will they be terribly offended?” Then I usually just leave it be.
Even “THAT GUY”. You all known him (or her). Yeah, I have even ignored THAT GUY when what I really wanted to say was, “You irritate every single person on Twitter. Are you okay with that, or do you want to dial it back some?” We all have a THAT GUY in our streams.
NOTE:
If you don’t have a THAT GUY in your stream, it may be you. You’re welcome.
*sigh*
Twitter is one of the very first places I go for feedback, recommendations, fast, real, information. If everyone is just being nice, where does that get me? I will love you MORE for being real! Be funny! Be angry! Be YOU! (Just don’t be douche-y.)
So, in honor of the real, genuine, AWESOME conversations happening all over the interwebs, I will be taking a shotgun to my personal brand once a week.
For one night a week, Monday night to be exact, I will provide honest, uncensored “no bullshit” feedback on a particular topic. Maybe I’ll pick it. Maybe I’ll let someone else pick it. I don’t know. Whatever I feel like. I get to make the rules.
This isn’t to say that I won’t offer up my opinions, unsolicited or otherwise, during the week. This will be more direct question/answer forum.
So there it is, no bullshit.
Oh, and thanks to @TheGlenn and @TeeCycleTim. This is 100% all your fault. 
