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These ‘experts’ are making me stabby: a mobile marketing rant.
July 29, 2011 in Mobile, mobile marketing, Roll Mobile, Sara Santiago, social media, Uncategorized | Tags: bullshit, mobile, mobile marketing, Roll Mobile, Sara Santiago, social media | 9 comments
Things that make me stabby:
Why is it that the Mobile Marketing Association has a super crappy mobile web experience (redirects to desktop site two clicks in) and Mobile Marketer Daily sends emails that do not display properly on my mobile device?
Seriously, here’s what I got two clicks in when I tried to “Learn more”.

And here, Mobile Marketer is happy to offer me the chance to download their native iPhone app, but if I’m visiting their site via my mobile browser (you know, like if I clicked one of the links in the desktop formatted email I received), I guess I’m shit outta luck.

Why such a crappy experience from places claiming to be experts or sources of expert knowledge? I’ll tell you why. It seems today that a lot of people (marketers/experts) are more concerned with sounding smart, writing really smart blog posts/articles, generating ad revenue or conference revenue, feeling like social media celebrities, and pimping their speaking gigs, that they are perfectly fine with ignoring shitty user experience.
If you claim to be a “premier global trade association” or a “news leader in mobile marketing and media”, don’t you think you should practice what you preach? Hell, if you claim to be an expert in anything, you better damn well be able to walk the walk, right? Some of the first things my prospective clients want to see are examples of my work. Anyone can talk a good game, but the proof is in what they deliver. And truth be told, bad UX just pisses me off.
Seriously, walk the walk, “experts”.
Because you’re fucking killing me.
Put the phone down, and back away slowly.
June 21, 2010 in Family, Having Kids, Mobile, social media, Twitter | Tags: Family, mobile, motherhood, social media, Twitter | 15 comments
Listen up folks, because I think we’re heading down a dangerous path. Usually you hear me evangelizing new mobile media tactics, amazing designs that make our lives easier and allow us to consume information, entertainment and social media anytime, anywhere. I mean, I *am* the #mobilediva, right?
It’s time to put the phone down.
Lately I have become keenly aware of parents ignoring their children because they cannot disconnect from the mobile web. I recently saw a woman continually ignore her son in a grocery store because she was reading/responding to something on her mobile device. It was heartbreaking. I stood there in line, silently judging this idiot of a woman. I mean how could you ignore that sweet little boy? How many years do you think you have left until he doesn’t want or need your attention in this way? What the fuck are you doing?!!
Then it occurred to me. I’ve done this. I’ve done the “just a minute”, and the “hang on I just have to send this…” to my kids. I’m an idiot too. I’d be willing to bet a lot of you are guilty of this, at least to some degree. If you deny it, I call bullshit.
After thinking about it more, I came to the following conclusion:
If my child EVER thinks FOR A SINGLE MOMENT that whatever the heck is on my mobile device is more important than her, then I am a giant douche of a parent.
I don’t want to be a douche. I don’t want my kids to think that I care more about ANYTHING than them. I’m turning over a new leaf. I will not only be more mindful of my mobile device usage around them, but I will purposefully outlaw mobile usage during most daily family activities. In addition to potentially giving my kids a complex, I could miss out on the moments that I can’t ever get back. They aren’t going to want to build forts and snuggle up on movie night forever. They are absolutely ecstatic when I walk through the door each evening, how long will that last? For everything good that our interactive lives bring into the mix, if not balanced with actually living your life, it can be destructive.
Got teenagers? Take heed. It may not seem like they care or notice. They do. They just quietly resent you for not trying harder to connect with them. Believe that.
When you boil it all down, it’s like anything else. Moderation. Being connected through mobile technology can be awesome, let’s face it, it’s pretty cool. Let’s just use a little common sense. Let’s be GREAT parents first. (Then you have my permission to check The Twitter.)
So let’s *not* be douche-y together. Let’s put the phone down and be a family. Who’s with me?



