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Things that make me stabby:
Why is it that the Mobile Marketing Association has a super crappy mobile web experience (redirects to desktop site two clicks in) and Mobile Marketer Daily sends emails that do not display properly on my mobile device?
Seriously, here’s what I got two clicks in when I tried to “Learn more”.
And here, Mobile Marketer is happy to offer me the chance to download their native iPhone app, but if I’m visiting their site via my mobile browser (you know, like if I clicked one of the links in the desktop formatted email I received), I guess I’m shit outta luck.
Why such a crappy experience from places claiming to be experts or sources of expert knowledge? I’ll tell you why. It seems today that a lot of people (marketers/experts) are more concerned with sounding smart, writing really smart blog posts/articles, generating ad revenue or conference revenue, feeling like social media celebrities, and pimping their speaking gigs, that they are perfectly fine with ignoring shitty user experience.
If you claim to be a “premier global trade association” or a “news leader in mobile marketing and media”, don’t you think you should practice what you preach? Hell, if you claim to be an expert in anything, you better damn well be able to walk the walk, right? Some of the first things my prospective clients want to see are examples of my work. Anyone can talk a good game, but the proof is in what they deliver. And truth be told, bad UX just pisses me off.
Seriously, walk the walk, “experts”.
Because you’re fucking killing me.
Read the following in Jimmy Fallon’s Barry Gibb voice:
“Talkin’ bout mobile. Talkin’ bout mar-ke-ting!”
I know, I know. Right now you are all thinking, I want to go to there. 
#thatsenoughsara
Previously posted on the BLOG@ROLL at http://whyroll.com
Sara Santiago will be speaking at unGeeked Elite on May 14, 2010. Sara will be talking about mobile marketing strategies and trends. It’s highly likely that she’ll also talk about beer. And moustaches.
(*sigh* We just don’t question it anymore…)
More information on unGeeked Elite:
Milwaukee is hosting its first nationwide unGeeked Elite event. Guests from all over the world are welcome to attend this social media, marketing and branding event. For three days, May 13-15th, you will have an opportunity to engage face-to-face in an open forum with eight social media super stars such as Chris Brogan, Jason Falls, Sally Hogshead, Virtual Technologies, Scott Stratten, Hubspot, Dan Schawbel and Olivier Blanchard.
The loose format allows all attendees to take the microphone to engage and brainstorm with presenters and attendees. No long slide shows or short FAQ sessions.
And because at Soho we still feel you should receive more than just a great social and networking experience, cost to attend includes the following:
- Continental Breakfast
- Daily Lunch Buffets
- Books from best selling authors: Chris Brogan, Sally Hogshead and Scott Stratten
- Attendee only parties at three locations
Sohobiztube.com is also launching a series of smaller more personal unGeeked Elite seminars, designed to help you Engage (your internal and external audience), Enlighten (inform and educate your internal and external team), and Execute (internal and external campaigns) and Monitor (brand position, persona and value).
Join us as Milwaukee invites the nationwide social media, marketing and branding community to our lakeshores. RSVP at http://budurl.com/UnGeekedMay2010
