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Things that make me stabby:
Why is it that the Mobile Marketing Association has a super crappy mobile web experience (redirects to desktop site two clicks in) and Mobile Marketer Daily sends emails that do not display properly on my mobile device?
Seriously, here’s what I got two clicks in when I tried to “Learn more”.
And here, Mobile Marketer is happy to offer me the chance to download their native iPhone app, but if I’m visiting their site via my mobile browser (you know, like if I clicked one of the links in the desktop formatted email I received), I guess I’m shit outta luck.
Why such a crappy experience from places claiming to be experts or sources of expert knowledge? I’ll tell you why. It seems today that a lot of people (marketers/experts) are more concerned with sounding smart, writing really smart blog posts/articles, generating ad revenue or conference revenue, feeling like social media celebrities, and pimping their speaking gigs, that they are perfectly fine with ignoring shitty user experience.
If you claim to be a “premier global trade association” or a “news leader in mobile marketing and media”, don’t you think you should practice what you preach? Hell, if you claim to be an expert in anything, you better damn well be able to walk the walk, right? Some of the first things my prospective clients want to see are examples of my work. Anyone can talk a good game, but the proof is in what they deliver. And truth be told, bad UX just pisses me off.
Seriously, walk the walk, “experts”.
Because you’re fucking killing me.
Last month, I was given the opportunity to bring a much loved blog-post-turned-movement-of-inclusion to the stage as part of the Listen To Your Mother Show, created and directed by Ann Imig and sponsored by BlogHer. I was so excited to share it with the audience at The Barrymore Theater. For those of you who may have seen the video, but are not familiar with how #MustacheLove came to be, read Mustache Love, Redux: Continued Growth. If you’d like to read the original post, click here.
Enjoy the video of Mustache Love, then come back to the LYTM YouTube Channel often to see all of these amazing writers read, writers from Madison, Austin, Spokane, Los Angeles, and Valparaiso…take a few moments and bear witness to their stories. You’ll thank me for it.
Photo by Funky Monkey Photography
