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Listen up folks, because I think we’re heading down a dangerous path. Usually you hear me evangelizing new mobile media tactics, amazing designs that make our lives easier and allow us to consume information, entertainment and social media anytime, anywhere. I mean, I *am* the #mobilediva, right?

It’s time to put the phone down.

Lately I have become keenly aware of parents ignoring their children because they cannot disconnect from the mobile web. I recently saw a woman continually ignore her son in a grocery store because she was reading/responding to something on her mobile device. It was heartbreaking. I stood there in line, silently judging this idiot of a woman. I mean how could you ignore that sweet little boy? How many years do you think you have left until he doesn’t want or need your attention in this way? What the fuck are you doing?!!

Then it occurred to me. I’ve done this. I’ve done the “just a minute”, and the “hang on I just have to send this…” to my kids. I’m an idiot too. I’d be willing to bet a lot of you are guilty of this, at least to some degree. If you deny it, I call bullshit.

After thinking about it more, I came to the following conclusion:

If my child EVER thinks FOR A SINGLE MOMENT that whatever the heck is on my mobile device is more important than her, then I am a giant douche of a parent.

I don’t want to be a douche. I don’t want my kids to think that I care more about ANYTHING than them. I’m turning over a new leaf. I will not only be more mindful of my mobile device usage around them, but I will purposefully outlaw mobile usage during most daily family activities. In addition to potentially giving my kids a complex, I could miss out on the moments that I can’t ever get back. They aren’t going to want to build forts and snuggle up on movie night forever. They are absolutely ecstatic when I walk through the door each evening, how long will that last? For everything good that our interactive lives bring into the mix, if not balanced with actually living your life, it can be destructive.

Got teenagers? Take heed. It may not seem like they care or notice. They do. They just quietly resent you for not trying harder to connect with them. Believe that.

When you boil it all down, it’s like anything else. Moderation. Being connected through mobile technology can be awesome, let’s face it, it’s pretty cool. Let’s just use a little common sense. Let’s be GREAT parents first. (Then you have my permission to check The Twitter.)

So let’s *not* be douche-y together. Let’s put the phone down and be a family. Who’s with me?

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Read the following in Jimmy Fallon’s Barry Gibb voice:

“Talkin’ bout mobile. Talkin’ bout mar-ke-ting!”

I know, I know. Right now you are all thinking, I want to go to there. 😉

#thatsenoughsara

Previously posted on the BLOG@ROLL at http://whyroll.com

Sara Santiago will be speaking at unGeeked Elite on May 14, 2010. Sara will be talking about mobile marketing strategies and trends. It’s highly likely that she’ll also talk about beer. And moustaches.

(*sigh* We just don’t question it anymore…)

More information on unGeeked Elite:

Milwaukee is hosting its first nationwide unGeeked Elite event. Guests from all over the world are welcome to attend this social media, marketing and branding event. For three days, May 13-15th, you will have an opportunity to engage face-to-face in an open forum with eight social media super stars such as Chris BroganJason FallsSally Hogshead, Virtual Technologies, Scott Stratten, Hubspot, Dan Schawbel and Olivier Blanchard.

The loose format allows all attendees to take the microphone to engage and brainstorm with presenters and attendees. No long slide shows or short FAQ sessions.

And because at Soho we still feel you should receive more than just a great social and networking experience, cost to attend includes the following:

  • Continental Breakfast
  • Daily Lunch Buffets
  • Books from best selling authors: Chris Brogan, Sally Hogshead and Scott Stratten
  • Attendee only parties at three locations

Sohobiztube.com is also launching a series of smaller more personal unGeeked Elite seminars, designed to help you Engage (your internal and external audience), Enlighten (inform and educate your internal and external team), and Execute (internal and external campaigns) and Monitor (brand position, persona and value).

Join us as Milwaukee invites the nationwide social media, marketing and branding community to our lakeshores. RSVP at http://budurl.com/UnGeekedMay2010

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